PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you navigate the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as "Information on the device".
We collect device information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” tracks actions occurring on the site and collects data including IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons", "tags" and "pixels" are electronic files used to record information about how you browse the site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit/debit card numbers used), email address and telephone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.
By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purposes of currency conversion. You also agree to have this currency stored in a session cookie in your browser (a temporary cookie that is automatically removed when you close your browser). We do this so that the selected currency remains selected and consistent when browsing our website, so that prices can be converted into your (the visitor's) local currency.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). We also use this order information to:
- Communicate with you;
- Review our orders for potential risk or fraud; And
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information we collect to help us identify potential risks and fraud (in particular your IP address) and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the site and to evaluate the success of our marketing and advertising campaigns).